The popularity of e-commerce in the past few years has resulted in brands thinking of different ways to stay in the competition. Businesses across different sectors face the challenge of meeting customer expectations. One of these challenges is product packaging. From ensuring protection for your products to making your brand more noticeable, packaging can play a vital role to uplift your business.
In this article, we will discuss some innovative brand packaging solutions.
Using colors to your advantage
When creating branded packaging, you have to pay special attention to the use of colors. According to a survey, about 75% of consumers tend to go for a product with attractive colors on its packaging. That is why the color palette of your packaging should align with the product you sell.
Humans can link colors with emotions. They do it both consciously and subconsciously. They are more likely to buy a product whose packaging color invokes a positive emotion in their minds.
For instance, if your product aims at soothing or calming your target customers, you can use soft blues and white hues in its packaging. On the other hand, using orange, red, and black colors will stir different emotions in your customers. Make sure that use your color palette wisely.
Considering customer experience
You may have heard a lot about the unboxing experience. This term or concept has become quite popular in this age of social media. Many social media influencers create videos in which they take their viewers through a product unboxing journey. Such videos have laid a significant emphasis on the way companies use packaging materials inside product boxes.
The use of branded packaging materials inside a product box allows a brand to invoke the right emotions in their customers. That way, those customers remember that brand for future sales.
There are no set rules on how to develop product packaging to improve your consumer experience. The best practice is to analyze your product and brand well to find the right combination of packaging materials and branded designs. This customer experience will benefit your brand in both the long and short term.
Showcasing the product with packaging
Sometimes, you may want your customers to have a look at your actual product without getting it out of the box. You can do that by creating a clear window on the product box. You can also use some other design elements, along with this clear window, to pique the interest of your online customers.
Another reason you need to insert a clear acetate window in your packaging is the protection of your product. While showcasing your brand may be your top concern, you have to make sure not to expose your product to the risk of damage. This window will keep your product safe from environmental factors and any tampering efforts.
Maximizing the efficiency of your packaging
While Apple is considered a pioneer of the minimalist packaging concept, they may have taken things a bit too far with the packaging of their latest AirPods. Even their loyal customers have started questioning the ability of AirPods packaging to protect the main product.
That brings up the question: how much is too much or too little when it comes to the use of packaging materials. Well, it is all about analyzing the product and seeing how much protective packaging can keep it safe during transit without letting customers think that it is over-packed. You may want to discuss these requirements with a packaging consultant.
