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The exponential growth of e-commerce has allowed several businesses to join the club of high-revenue setups. However, nearly all e-commerce businesses have to keep up with challenging packaging requirements. Add eco-friendly packaging requirements to the equation, and you will see things getting even trickier for those businesses.

The challenge of rising competition within the e-commerce sector

The growing popularity of e-commerce has resulted in the challenge to stand out from the competition become fiercer for brands. Online retailers have to use bespoke e-commerce packaging solutions, attractive designs, and sustainable packaging materials to gain visibility on the consumers’ radar. Not only does a good packaging design enhance the consumer experience, but it also changes the way your consumers think of your brand and products.

That is why brands using non-personalized packaging tend to appear generic to their consumers. Customers may even start devaluing products of those brands. Some companies even fail to provide optimum protection to their products through packaging. That can have an even more devastating impact on sales.

E-Commerce Packaging Trends

Being on top of e-commerce trends is one of the most aspects of doing business online. In this world of evolving trends, keeping up with customers’ requirements is the best bet for businesses.

As you may know, plastic packaging has fallen out of favor due to its hostile behavior towards the environment. Even though recyclable and eco-friendly plastics exist, people now want to see their products packaged and delivered in cardboard and paper-based packaging materials. If you are using plastics to package your products, your customers will not develop quite positive emotions about your brand. In other words, the use of plastics can make your business seem non-ecological and outdated.

Using sustainable e-commerce packaging solutions

With the global economy looking more challenging than ever, it has become essentials for businesses and brands to go with the right-sized postal packaging to keep distribution costs lower. Another pitfall of using excess packaging materials is that they contribute to a negative customer experience. While you may want to trim on packaging materials to keep costs under control, doing such also puts your products at the risk of damage during transit.

That is why it is essential to use suitable packaging materials. If you are shipping high-valued fragile products, you have to use double-walled cardboard boxes to ensure maximum protection. If you are shipping smaller but more delicate products, you will have to use the right void-fill to avoid damage. Also, make sure to use the correct amount of protective packaging supplies. Using too much protective packaging can increase the actual and dimensional weight of your package. On the other hand, using too little of it in an attempt to reduce costs can put your product at the risk of damage. That is why striking a better balance is crucial.

If you want to choose the right packaging solution for your product, it is better to consult with your packaging vendor to discuss all your options. That packaging vendor will recommend you the correct solution and offer suitable materials to fulfill your requirements.