Some Innovative Brand Packaging Solutions

The popularity of e-commerce in the past few years has resulted in brands thinking of different ways to stay in the competition. Businesses across different sectors face the challenge of meeting customer expectations. One of these challenges is product packaging. From ensuring protection for your products to making your brand more noticeable, packaging can play a vital role to uplift your business.

In this article, we will discuss some innovative brand packaging solutions.

Using colors to your advantage

When creating branded packaging, you have to pay special attention to the use of colors. According to a survey, about 75% of consumers tend to go for a product with attractive colors on its packaging. That is why the color palette of your packaging should align with the product you sell.

Humans can link colors with emotions. They do it both consciously and subconsciously. They are more likely to buy a product whose packaging color invokes a positive emotion in their minds.

For instance, if your product aims at soothing or calming your target customers, you can use soft blues and white hues in its packaging. On the other hand, using orange, red, and black colors will stir different emotions in your customers. Make sure that use your color palette wisely.

Considering customer experience

You may have heard a lot about the unboxing experience. This term or concept has become quite popular in this age of social media. Many social media influencers create videos in which they take their viewers through a product unboxing journey. Such videos have laid a significant emphasis on the way companies use packaging materials inside product boxes.

The use of branded packaging materials inside a product box allows a brand to invoke the right emotions in their customers. That way, those customers remember that brand for future sales.

There are no set rules on how to develop product packaging to improve your consumer experience. The best practice is to analyze your product and brand well to find the right combination of packaging materials and branded designs. This customer experience will benefit your brand in both the long and short term.

Showcasing the product with packaging

Sometimes, you may want your customers to have a look at your actual product without getting it out of the box. You can do that by creating a clear window on the product box. You can also use some other design elements, along with this clear window, to pique the interest of your online customers.

Another reason you need to insert a clear acetate window in your packaging is the protection of your product. While showcasing your brand may be your top concern, you have to make sure not to expose your product to the risk of damage. This window will keep your product safe from environmental factors and any tampering efforts.

Maximizing the efficiency of your packaging

While Apple is considered a pioneer of the minimalist packaging concept, they may have taken things a bit too far with the packaging of their latest AirPods. Even their loyal customers have started questioning the ability of AirPods packaging to protect the main product.

That brings up the question: how much is too much or too little when it comes to the use of packaging materials. Well, it is all about analyzing the product and seeing how much protective packaging can keep it safe during transit without letting customers think that it is over-packed. You may want to discuss these requirements with a packaging consultant.

The Perks of Discreet Packaging

Discreet forms of packaging is something that’s offered by a lot of retailers, in order to offer customers a chance to have better security, and privacy for their deliveries.  Unmarked boxes are one example, where only the recipient knows what’s in these, and they can be good for keeping things quiet, no matter how fast it goes through your supply chain. 

This is something that also gives companies a chance to list where it’s from, especially if you’re trying to avoid sharing what’s inside. there aren’t any branding or logos on the outside to show who sent this. 

Discreet Packaging for Everyday Items 

There are certain items you might want to get discreetly. Hygienic products, for instance, might be good. These containers conceal what’s inside the parcel, and usually comes in either remailer bag or postal box form. This means that nobody will be able to tell what’s within, or even see this during the process of delivery. 

Consumers also might want to see discreet packaging for other reasons. It’s worth noting that this is something that a small business should provide, or if this type of packaging material fits the requirements of customers. 

Some of these retailers do offer better discreet packaging on items that are given as gifts too, in order to not spoil surprises.   This can be something they buy during checkout and pay a little more to purchase the item. 

Industries that Use Discreet Packaging 

Many brands offer different discreet packaging, but some use this as a standard. 

Here, we’ll go over some of the unique areas where discreet packaging is a necessity. 

First, it’s adult products. Whether it’s for adult toys or lingerie, some customers may prefer to not have any extra attention given to their deliveries. Lovehoney, for instance, uses plain brown containers in order to give customers a little bit of privacy. 

This is good so that nobody else who sees these would know whether or not there’s something like that inside. 

The second option are high-value products. Discreet packaging is used for this, so that there’s no attention drawn to this item. 

For high-value items, there’s always a risk that they may end up at an incorrect address, and an opportunist may keep these items if you’re not careful. 

If you’re not aware of the packaging contents, then you may need to send them back to their return address. 

It also means that if the item is left on the doorstep, then there won’t be any possible attention drawn to them. 

Finally, there are medical products. For industries that contain sensitive information, they’ll want to do this for a few reasons.  Medical documents and medication are usually delivered in plain forms of packaging, not indicating the contents inside. Pharmacy people are responsible for maintaining confidentiality of medical information. Discreet shipping helps with this. 

A lot of pharmacies will offer this discreet and plain packaging as a standard. This allows for the items to be delivered with less chances of possible interception. 

Like with high-value items, there is always a risk of something being stolen when sent via the post, so a package is much safer when there’s discreet shipping. 

Discreet packaging is simple to understand. it avoids using windows, cellophane, and other plastics that are clear.  This is discrete form of packaging made of cardboard, and usually has all of the information that identifies the contents inside  the package as well. 

It’s simple, it’s effective, and it doesn’t require a lot to do this. so don’t be afraid to try it for your next packaging experience as well.

How to Create DIY Boxes for Cupcakes

Are you a fan of cupcakes and want something that’s good for boosting the creation values, giving you an opportunity to sell them?  Well, here are a few ways to create a DIY cupcake box in a simple, quick and dirty manner.

The first thing to do is to define the dimensions internally within the package. 

Once the toppers, muffins, and the design of this are ready for you to go, you can then measure the final different sizes of each product. Doing this yourself is a little different, but you can measure out the cupcakes, giving you a chance to find the exact sizes that will contain all of the sweets, regardless of the variations.

Once that’s there, choose the shape of the boxes that are going to contain them. You can go basic, with different customized designs on this, or if you have specific sizes, or even a type of box, then you’ll be able to put in the dimensions that are internal. you want to also choose the materials that are there, depending on the weight of the cupcakes used once completed. 

The applications online will give you a good, overall feel of the box through using a dieline of the different cupcake carriers, and you can then download this in a vector PDF form. 

Die cut templates are basically cut and fold drawings on the box, essential for creating graphics for projects. 

You can then personalize the PDF that’s there with the artwork you have on your own, entering logos and designs, to give the product the right recognizable and also the attributed pics that are there. you can place different decorative, and informative parts to this, whatever you feel you prefer. 

Create attractive graphics in order to give the added values necessary to the cakes that are there.

Then, once you’ve got the layout there, the main thing to do next is to check for the prototypes. This is something that’s really important, because you want to make sure that you choose the ideal number of boxes necessary for packaging.

The ideal solution is to put out a new product, test the waters, and then place a bigger, larger order for the items that you have on hand. That way, you can test the waters, see what works for you, and then go from there. 

Finally, before you do create custom packaging, another important thing to look at is inspiration. The right inspiration will create a good vibe for the items at hand, especially cup cakes and cupcake packaging. 

If you’re torn on what to do, because let’s face it, you want the ideal packaging without the problems that come from this, you need to make sure that you do look at the different collections of cupcakes. These different cupcakes for your collection provide a unique means of inspiration, giving you a chance to be inspired in your own way. When you’re able to feel that inspiration, you’ll also be able to, as well, create the designs that you want to do.

If you’re torn on where to go next with the cupcake packaging you’ve got, you’re not alone. Here, we gave you a good means to get started with your packaging. The right packaging will create the ideal experience, and as a cupcake distributor, you want something that people will remember. The right packaging gives that, and so much more, so focus on providing not only unique, fun packaging, but also one that enhances the experience that you wish to have with your packaging needs that are there too.

Ecommerce Packaging to boost unboxing experiences

We talk a lot about the unboxing experience, but when it comes to ecommerce, it’s even more important. Unboxing is basically the feeling of excitement that comes with the process of opening boxes.  It’s like when you’ve got a present, unwrapping it, and you get something fun and exciting. In the world of ecommerce, unboxing is literally just taking the products out, looking at them, and enjoying them, especially in the realm of social media. 

Ecommerce, along with online shopping, have made unboxing a very important part of the customer experience. Some have even begun to film opening up these packages. 

They usually involve a review done live for any of the items that you’ve gotten. This is something that’s recently spread out, turning customers and their excitement for getting the item into a real means to showcase testimonials.

This is also why unboxing is something that’s become almost viral.  Here, we’ll talk about the using of unboxing as a tool for marketing, and why it matters 

Unboxing as a Tool for Marketing 

The differences of interactions that happen when you use videos rather than other types of means has created a major change in the way commercial powers market products. Unboxing is a really powerful tool for marketing, and a lot of companies do use this to build brand awareness, and loyalty with customers too.

Of course, unboxing becoming memorable is a bit of a complex thing to do.  you want to make sure that you have the correct packaging to really boost and enhance your unboxing experience. You want to make sure that you desert this in order to hit the target you want to with customers. 

The Role of Packaging 

Packaging is also even better wen you try to use it for unboxing. They’re the first initial contact point that companies along with consumers utilize. This is why the packaging ecommerce brands use need to not just protect your products but show off all the best parts of your brand.

Boxes are literally the knocking that happens on the doors of customers. Then, through the design decisions that are there, you can then make a major difference with brand perception. Creating packaging that amazes the clients you have is the first initial step, especially when winning their support.

Unboxing as a word of mouth 

A lot of brands do have great success through designing amazing and revolutionary experiences for the unboxing aspects. Customers are even happier too than when they first began. 

When you share it, you’ll also be able to enhance the shopping experience for others. People will see the videos and the photos posted, prompting them to interact and buy the product that’s there. 

Word of mouth is something that influences the choice of purchases for followers, friends, relatives and the like, improving sales, and brand awareness too.

Remember that the best advertising is completed by satisfied customers, so you should try to enhance this with word of mouth. 

There are so many ways to enhance your unboxing experience, and from the box types that you have, to even the logos, stickers, and other additions that you have, you’ll be able to, with this, craft the best unboxing experience that you can get.

Make sure that you do have your unboxing experience lined up. As a brand, this can be a bit of a challenge to nail down, because you want to make sure that it’s the right experience that customers want. But through these tips, you’ll be able to craft and customize your brand, bringing some great results to this, in order to boost your presence.